New innovations are often the basis for a company's future profitability.

Innovations can provide new products or improve productivity or the quality of the production.

In some small companies it is always the same person that does all the innovation work.

In many companies, it is more or less always the same employees who together are trying to come up with solutions to different problems.

When it is always the same people who stand for the innovation in a company, it can be difficult to find really new out of the box, game changing solutions or products.